No surprises from this end then! Harvard Business School have revealed that Beyonce’s perfume has sold units worth of $3m in the United States.
In my previous ebook about Beyonce’s business skills, you will see that the success of her perfume is in fact a long time coming.
$3m is indicative that Beyonce has transcended the simple singer endorsing a product concept, to in fact becoming a human brand.
Congratulations to heat for succeeding with that.