Telephone has changed a lot of things recently. It has made music videos definitely more relevant, especially in this Internet age.
Moreover, it has made music videos important to female singers. You can’t just stand around as a woman in a music video. You have to give a present to your fans, a visual feast so they can understand the concept behind your singing and your work.
This is what Telephone achieves. Beyoncé and Gaga get this by combining both of their stars to make a video that is eclectic, brightly coloured and most of all, touches deep into their respective fandoms.